Chat With Patrick Stox | AI Search, SEO Strategies, And Digital Branding
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Chat With Patrick Stox | AI Search, SEO Strategies, And Digital Branding
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About this listen
In this episode of Chat With Sean, I’m joined by Patrick Stox, Product Advisor and Technical SEO at Ahrefs. Patrick shares his insights on AI search, brand authority, and how SEO practices are evolving in 2026. We dive into the role of AI in shaping search results, the importance of brand mentions, and the ongoing relevance of backlinks in the AI-driven world.
Patrick explains why traditional SEO tactics like content creation and backlink building are still valuable, but need to adapt to the new landscape of AI-first search. We also explore how companies can control their digital identities, the rise of programmatic content, and the potential for AI to automate many SEO tasks.
Topics covered include:-
AI search optimization and its impact on SEO
- How brand authority shapes AI-driven rankings
- The evolving role of backlinks and mentions in search algorithms
- AI visibility and its effect on content strategy
- Optimizing for the bottom of the funnel in an AI world
- The future of SEO in 2026 and beyond
📍 Connect with Patrick: https://www.linkedin.com/in/patrickstox/