Coca-Cola's Cherry Float Launch, Minute Maid Exit, and Share a Coke Revival Shake Up 2025 Strategy
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Coca-Cola's Cherry Float Launch, Minute Maid Exit, and Share a Coke Revival Shake Up 2025 Strategy
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Coca-Cola just dropped a bombshell flavor expansion thats got fans buzzing with the nationwide launch of Coca-Cola Cherry Float and Diet Coke Cherry hitting US and Canadian shelves this February according to the Coca-Cola Company media center. Picture this: creamy vanilla notes mimicking a classic soda fountain float in full sugar and zero sugar cans complete with pink-purple packaging nods to four decades of cherry innovation since the 1985 debut. Its a nostalgic power move amid soaring demand for reimagined treats joining the existing Cherry and Zero Sugar Cherry lineup now available online too.
But hold the fizz: Simply Wall St reports Coca-Cola is axing Minute Maid frozen juice concentrates after nearly 80 years in the US and Canada starting Q1 2026 to pivot hard toward fridge-ready juices like Simply and Fairlife chasing consumer cravings for convenience. Reuters confirms the spokesperson saying frozen stock lasts while supplies hold as the juice category booms in chilled formats.
Corporate drama simmers with a WARN notice via Rome CEO revealing 75 Atlanta headquarters layoffs set for February 28 to fuel next-phase growth per the Atlanta Journal Constitution. Eyes now lock on Q4 2025 earnings due Tuesday February 10th where MarketBeat forecasts 0.56 EPS and 12 billion in revenue amid insider sales last fall but upbeat analyst buys from UBS and Bank of America.
Marketing magic returns as MediaPost spills Coca-Cola reviving the iconic Share a Coke campaign with digital twists for Gen Z including personalized videos influencer tie-ups and McDonalds bundles rolling out globally from April blending IRL cans with online hubs. CEO James Quincey teased this personalization push on recent calls.
Over in Nepal Sharesansar says Coca-Cola Nepal is hosting free Cricket Fiesta screenings today and February 12th at Kathmandu hotspots with concerts contests and VIP World Cup ticket giveaways. Coca-Cola Consolidated teases its own Q4 results February 18th via GlobeNewswire while staying mum on deeper ripples. No major exec sightings or social storms yet but these shifts scream portfolio pruning for long-term fizz in a convenience-obsessed world.
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