EP151: Why Patients Pick Your Competitor (and How to Change That) | Online Marketing For Doctors cover art

EP151: Why Patients Pick Your Competitor (and How to Change That) | Online Marketing For Doctors

EP151: Why Patients Pick Your Competitor (and How to Change That) | Online Marketing For Doctors

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 In this episode of the OMD TV & Podcast Show, Huyen explores why patients often choose a competitor over your practice—even when your services are comparable. You’ll discover practical ways to stop blending into the crowd and start becoming the obvious choice by defining your unique value and enhancing the patient experience. What You’ll Learn The Danger of Commoditisation: How identical websites and messaging make practices indistinguishable—and why patients default to price or convenience when they can’t see a difference. The Power of Patient Feedback: Why surveying current, past and even lost patients uncovers the real reasons people choose (or don’t choose) you. Riches in the Niches: How defining a specific target market allows you to tailor amenities, scheduling and communication to meet their exact needs. Positioning the Physician: A simple one‑page graphic that highlights your credentials, experience and expertise to build instant trust with prospective patients. Differentiating Through Experience: Specific examples of unique amenities, loyalty programs, personal touches and cutting‑edge technology that set you apart from your competitors. Learning from the Best: The value of modelling successful clinics’ strategies instead of reinventing the wheel. Action Steps: How to bring all these elements together and why ongoing differentiation keeps patients loyal and referring their friends. Key Takeaways If you don’t define what makes your practice special, patients will assume you’re just like everyone else. Small touches—like friendly staff, shorter wait times or flexible financing—can be major differentiators. Specialising in a niche and clearly displaying your credentials instils confidence and reduces price shopping. Consistent efforts to refine your service and communicate your strengths are what keep patients coming back. Resources & Next Steps Ready to define your practice’s unique value? Book a free discovery call with the OMD team: https://onlinemarketingfordoctors.com/discovery-call-booking/ Learn more about Online Marketing for Doctors: https://onlinemarketingfordoctors.com/ We’ve talked about similar topics in previous episodes of the OMD TV and Podcast Show. Here are the links to some of the more relevant episodes. Check them out… _________________________________________ 💡 What’s Next? ✔️ Hit Subscribe to never miss our podcasts. ✔️ Like and share if you found this helpful! ✔️ Let us know your favourite tip in the comments below. _________________________________________ 🕒 TIMESTAMPS 01:08 - Understand the Problem: Commoditisation 02:44 - The Power of Differentiation 03:36 - Ask Your Patients: Why You? 05:35 - Niches Bring Riches: Define Your Audience 07:02 - Position Yourself: The One‑Page Expert Snapshot 08:37 - Highlight Your Unique Differentiators 11:23 - Model Success, Then Innovate 12:24 - Putting It All Together 14:28 - Take Action: Your Next Step _________________________________________ 🔗 Helpful Links: 💡 Learn More About Online Marketing For Doctors: https://onlinemarketingfordoctors.com/ 💡 Explore Our Services: https://onlinemarketingfordoctors.com/about-us 📖 FREE eBooks: https://onlinemarketingfordoctors.com/resources 📞 Book Your FREE 15-Minute Discovery Call: https://onlinemarketingfordoctors.com/discovery-call-booking _________________________________________ 👇 STAY UPDATED! 👇 ✅ Website: https://onlinemarketingfordoctors.com ✅ Videos: https://onlinemarketingfordoctors.com/omd-tv ✅ Podcasts: https://onlinemarketingfordoctors.com/podcast ✅ Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests ✅ iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660 _________________________________________ 🤝 LET'S CONNECT! 🤝 🟢 Instagram: https://www.instagram.com/onlinemarketingfordoctors/ 🟢 LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors 🟢 Tiktok: https://www.tiktok.com/@omd.tv 🟢 Facebook: https://www.facebook.com/OnlineMarketingForDoctors 🟢 Twitter: https://twitter.com/OMDGlobal _________________________________________ #aiinhealthcar #medicalmarketing #healthcaremarketing #clinicmarketing #practicegrowth #medicalpracticegrowth #privatepractice #healthcarebusiness #ai #patientretention #patientloyalty #premiumpractice #valuebasedcare #medicalbranding #practiceowners #clinicowners #healthcareentrepreneur #futureofhealthcare e #healthtech #onlinemarketingfordoctors _________________________________________ ⚠️ Disclaimer: Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
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