Jo Good is a broadcaster, former actress, and one of the most recognisable voices in British media - with a career spanning decades across radio, television, and now YouTube, where she’s built a loyal following as @middleagedminx in her 70s.

What began in traditional media has evolved into a new chapter on social platforms, where Jo brings the same warmth, confidence, and curiosity to a new generation — once describing it as “doing Zoella, but for an older generation.”

In this episode of Wish I Knew, Jo shares what it really takes to stay relevant, visible, and creatively fulfilled over a long career. We talk about reinvention later in life, moving from broadcast to social media, and why confidence, ambition, and curiosity don’t have an expiry date.

We also explore independence, choosing not to have children, living alone by choice, navigating public setbacks, and why defining success on your own terms is the key to long-term fulfilment.

This is a thoughtful, honest conversation for anyone questioning whether it’s too late to change direction, start again, or live life differently.

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