Audience Suggestions Are an Illusion of Control
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Audience Suggestions Are an Illusion of Control
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About this listen
Audience suggestions feel like control, but Meta ignores them constantly, especially for age and gender. There's no proof they impact detailed targeting or lookalikes, yet they cause confusion and wasted effort creating multiple ad sets. Jon explains why Meta should eliminate audience suggestions entirely, how the illusion of control hurts results, and why you'd be better off without them.
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