Marketing a coworking space is rarely the main job on the list for an operator but it is often the one that determines whether a space grows, stalls or quietly struggles.

In this episode of Flex That Worx, we’re joined by Jack Regan from Trend 7 Media for an honest conversation about what actually works when it comes to coworking marketing. Trend 7 Media is a Content Marketing Agency for B2B Tech brands and they have experience helping spaces in the coworking industry with their marketing.

We talk about why marketing needs to start with clarity around what your space stands for, how real member stories consistently outperform polished campaigns and why community impact often happens well beyond the walls of your workspace.

The conversation also explores practical realities, from driving enquiries in the first 30 days, to staying visible when you’re already close to capacity and avoiding the trap of endless planning that never turns into action.

This episode is for coworking and flexible workspace operators who want marketing that feels manageable, human and aligned with how their space actually works.

Key themes discussed in this episode for coworking & flexible workspace operators:

• Why clarity on goals shapes better marketing decisions
• How member stories create trust and connection
• What community impact looks like in everyday practice
• How consistency builds momentum without chasing perfection

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