She left a stable marketing career to bet on graphic design, right as AI is flipping the creative world upside down. Alex Berg breaks down what a career pivot actually takes, what she’d do differently, and why our podcast logo is total garbage.

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Alex Berg is a Bay Area graphic designer, illustrator, and improviser. After years in social media marketing, she pivoted into design, building a freelance client base while earning graphic design and illustration certificates at City College of San Francisco. She works across brand identity, logo systems, and layout-driven design, and performs improv with Secret Improv Society and Required Taste at EndGames Improv.

In this convo we cover:

- The real-world version of career pivoting (money, timing, and “fake it till you make it”)

- Graphic design vs. illustration (and why you don’t need to be a great drawer to design)

- Why AI logos are risky (scaling, vectors vs. pixels, and copyright issues)

- Clients, creative differences, and the #1 word that makes designers cringe: “just”

- Fonts/typefaces, analog design trends, and how culture changes what looks “modern”

Follow Alex: https://www.instagram.com/alexqberg/ Check out Alex's Website: https://www.alexqberg.com/

Title Song is ‘Island’ by Super Cassette. More Super Cassette: https://linktr.ee/supercassette

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