How to Exclude Customers from Your Ads
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How to Exclude Customers from Your Ads
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About this listen
Today's question is about preventing customers from purchasing the same audiobook bundle twice through ads. Excluding customers is a balance of risks versus benefits, and no single custom audience catches everyone. Jon explains why you should exclude multiple custom audiences including website purchasers and email lists, how to improve match rates, and why keeping audiences dynamically updated limits repeat purchases.
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