Retail Grind, Real Growth - Sara Slaughter - Brianne’s Boutique

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Retail Grind, Real Growth - Sara Slaughter - Brianne’s Boutique

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People love to say, “How hard can a boutique be? You buy cute clothes and people show up.” Sara Slaughter smiles at that, because she has lived the real version. The one where you are the buyer, the trainer, the marketer, the problem-solver, and sometimes the IT department too.

Sara talks about the early years of Brianne’s Boutique, when they were still figuring out what the store really was, how to reach the right customers, and how to keep showing up even when the learning curve was steep.

Now, with 15 years behind them and a bigger move coming in summer 2026, she’s still playing to win. Not by chasing trends, but by building trust, creating a real in-store experience, and sticking to one simple motto: bigger isn’t better, better is better.

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