Are there lessons about trust that we can learn from the military?

In this Win Via Trust leadership podcast, Michael Rabinowitz interviews Keith Dozier, a business executive and former lieutenant in the navy, about how trust shapes leadership across military and business contexts.

Keith shares his life journey in which he was raised by his mother, joined the military and rose to senior leadership roles at Cigna, Cencora, Cardinal Health, General Mills and more. Using his deep and broad marketing expertise, he connects trust to customer journey design, brand equity, and offers insights as to how to measure and evaluate trust at the company level. Keith also discusses the value of mentoring and handling untrustworthy behavior.

If you wish to learn from the real-world experiences of others, please tune in and begin to apply these lessons immediately.

Podcast Episode Detail:

00:00 Welcome to Win Via Trust

01:32 Keith’s Time in the Navy

03:29 From Military Service to Business

05:46 Launching a Business Career at General Mills

07:12 Mentors Who Shaped His Leadership Style

08:12 Trust Defined

11:16 Trust Within Customer Journeys

13:19 How to Measure Brand Trust

15:52 Building Trust on Teams and Handling Untrustworthy Behavior

20:38 AI and Where It Really Adds Value

23:33 Trust as the Foundation of Every Relationship

24:35 Closing Thoughts

Produced by Intelluvia Media.