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In this episode, Kay Suthar sits down with Amy Atkinson to break down how to actually make sales from social media without turning it into a full time job or relying on copy paste AI content that sounds like everyone else. Amy shares her journey from building a digital marketing agency to losing her entire client base during Covid and then rebuilding through coaching and training. They talk about why social media was the obvious choice for her niche, how to pick the right platforms depending on your stage of business, the real content process that drives sales, and the biggest mistakes people make when trying to grow online.

What to expect in this episode:
(00:00) – Introducing Amy and what she helps service businesses do
(00:55) – How Kay and Amy met and their running “I know your face” joke
(03:18) – Amy’s business journey and why it was a nightmare at times
(04:21) – Being flown home from the Maldives and watching clients pause work
(06:01) – Losing the entire agency and handling the pressure of a team to pay
(07:19) – How the coaching and training side of the business was born
(08:30) – Properly launching in early 2024 and going all in on social media
(09:22) – Building a six figure business through strategy and mindset work
(10:26) – The turning point and why Amy invested in a course she did not need
(11:23) – Why mentorship mattered and giving herself permission to be seen
(13:00) – Why Amy chose social media as her focus and why it is what people want
(14:53) – Which platforms to use and why beginners should stick to one or two
(16:21) – How to choose the right platform and why you should just ask your audience
(19:34) – The truth about AI and why you cannot remove the human from content
(21:14) – 100 reels in under a minute and what to do before posting AI output
(22:39) – No magic trick but a sales process and four types of content that work
(26:30) – Best way to schedule content and why third party tools can hurt reach
(28:19) – Common mistakes people make on social media
(30:55) – Where to connect with Amy and the £1 training offer
(32:23) – What Amy would tell her younger self

About Amy Atkinson
Amy Atkinson is an award winning serial entrepreneur, property investor, speaker, wife, and mum. She helps service based business owners make sales from social media by teaching the strategy and content process that guides people from awareness to purchase. With a background in digital marketing and years of delivering results for clients, Amy now focuses on helping business owners build real sales through social platforms without sounding generic or relying on copy paste AI content.

Connect with Amy Atkinson

Instagram: https://www.instagram.com/thefemtrepreneur/
Facebook Group: Make sales from social media with The Femtrepreneur

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com