We recently worked with Andrew Devlin, CEO at PitchHub. Here we discuss whether tech should automate humans or empower them.

Andrew makes a clear case for empowerment. The goal is not to replace people or automate charisma, but to reduce friction so humans can show up better, communicate clearly, and deliver stronger outcomes. That distinction matters more than ever for CEOs scaling from $1M to $5M.

This ties directly to a bigger shift I unpack in Wisdom From Wizards. Winning companies move from “I” metrics to “We” outcomes. Not just how often customers log in, but what they actually achieve because of you. More clarity. More confidence. Measurable results.

When your product empowers customers to succeed, value becomes undeniable. Trust grows faster. Partnerships deepen. And customers become advocates because they experience real outcomes, not just features.

In an AI-driven world, the advantage is not who automates the most, but who enables customers to win and shares in that success.

I dive deeper into this concept of moving from “I” metrics to shared customer outcomes on page 166 of my bestselling business book Wisdom From Wizards. Check it out at:

https://WisdomFromWizards.com/s

If you or someone you know wants to become a bestselling author (the ultimate thought leadership flex!) with my done-for-you service (don’t pay unless your book becomes an Amazon bestseller) message me!

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

#CEO #TechLeadership #CustomerValue #B2BSaaS #AI #Scaleups #WisdomFromWizards