IDENTITY BE FOR PRODUCT - How to start a streetwear brand - APPRVD ACADEMY PODCAST
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IDENTITY BE FOR PRODUCT - How to start a streetwear brand - APPRVD ACADEMY PODCAST
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About this listen
Trends attract attention.
Identity builds loyalty.
If people wear it only because it looks cool → they leave.
If people wear it because it represents them → they stay.
Streetwear brands fail when they chase:
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colour trends
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graphic trends
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TikTok aesthetics
They win when they represent:
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a mindset
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a lifestyle
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a philosophy
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