Can a single moment in public space change how millions of people feel? Outdoor strategist Michel Robles reveals how brands build emotional connection, cultural relevance and lasting impact through public space, large scale murals and unforgettable real world experiences.

Michel Robles is a marketing leader working at the intersection of culture, creativity and public space. With over 10 years of experience across agencies, global brands and media, he now helps companies create campaigns that don’t just generate attention but become part of the city itself. Through Nordic Murals, Splash Media and international partnerships, he has helped some of the region’s most influential brands create landmark campaigns that shape how people experience their environment.

He explains:

• Why digital reach alone will never create real brand loyalty
• How physical experiences build emotional connection faster than online ads
• The psychology behind moments people remember for the rest of their lives
• Why the strongest brands earn cultural presence instead of buying attention
• How growing up between two worlds shaped his vision and creative path

Timestamps

• 00:00 Intro
• 01:02 “I Create Brand Emotions in Public Places”
• 01:54 How Growing Up Between Two Worlds Shaped My Perspective
• 03:25 What Husby Taught Me About Opportunity and Identity
• 06:02 The Hidden Skill You Learn When You Don’t Belong in One World
• 08:49 Code Switching: The Survival Skill No One Talks About
• 10:56 Why I Quit Law School After Just Two Weeks
• 11:48 The Decision That Changed My Entire Career Path
• 13:18 How Traveling the World Changed My Ambition Forever
• 14:52 The Billboard Moment That Changed My Life
• 16:36 What Most People Don’t Understand About Equity and Ownership
• 17:15 What Privilege Really Means and Why It Matters
• 19:15 Why Most Marketing Is Forgotten Instantly
• 20:47 How Great Brands Earn Cultural Status Not Just Attention
• 23:17 Why Physical Experiences Are More Powerful Than Digital Ads
• 25:13 The Hidden Role of Artists Behind Iconic Campaigns
• 28:38 Why Rejection Is a Daily Part of Building Something Great
• 30:34 Why I Choose to Do Fewer Campaigns and Why They Matter More
• 30:58 The PlayStation Campaign That Created Lifelong Memories
• 32:16 How One Public Campaign Changed a Kid’s Life Forever
• 33:35 Why Emotional Impact Matters More Than Reach
• 35:02 Why the Best Art Is Temporary
• 36:02 What Artists Understand That Most Businesses Don’t
• 37:03 What I Learned After Interviewing Dozens of Founders
• 39:04 Why Entrepreneurship Isn’t the Only Path to Success
• 41:04 Why Knowing When to Quit Is a Superpower
• 43:39 The Advice I Wish I Could Give My Younger Self
• 45:23 How Fatherhood Changed My Definition of Success
• 46:05 The Hardest Lesson Every Founder Learns Too Late
• 47:53 Final Thoughts

Connect with Michel:
https://www.linkedin.com/in/michel-robles-18299b91/
https://www.nordicmurals.com/

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