In episode 106, Julianna shares what she has noticed in conversations with creative and service-based business owners whose revenue looks steady but who still feel uncertain about their finances. She explains that the issue is often not fear or a crisis but a lack of clear, practical understanding of what the numbers show about profitability, cash flow and pricing sustainability. The episode outlines a simple progression: measure the few core numbers that tell the truth, make small adjustments where things are not working (such as outdated pricing, low-margin services and unnecessary costs), and then plan forward with intention using clearer forecasting and decision-making. Julianna explains how this builds financial self-trust over time and supports creativity by reducing low-level worry. She also discusses technology and AI, noting that tools only strengthen what is already there, so clean bookkeeping, simple workflows and intentional integrations matter most. The focus is on sustainability as well as profitability, so the business supports the life the owner wants. Julianna shares quotes from James Ashford and James Wedmore to emphasise that decisions have consequences and should be checked against the question, “Does this support the life I’m committed to create?” She encourages listeners to start small by opening their reports, observing revenue sources, margins and cash position, and asking one thoughtful question. She invites anyone who wants support to message her on Instagram at Horizon accounts.

00:00 Episode 106: When the Numbers Finally Start Making Sense

00:40 The Hidden Uncertainty Behind “Doing Well”

02:29 Shift #1: Measure What Matters (Core Metrics That Tell the Truth)

03:23 Shift #2: Adjust What Isn’t Working (Pricing, Services, Expenses)

04:26 Plan Forward: Forecasting, Hiring, and Decisions With Confidence

05:26 Building Financial Self-Trust (And Why Creatives Need Stability)

06:38 Tech & AI in 2026: Automation Only Works With Clean Foundations

07:29 Profit vs. Sustainability: Clarity That Supports Your Life

08:21 Small Steps + Two Guiding Questions (Work-Life Balance & Consequences)

10:48 Wrap-Up: Choose Clarity, Get Support, and Keep Going

If you are listening to this podcast, chances are you are already on your way to exploring your numbers with a desire to understand and master your business finances, realising the transformative power that numbers hold for your business success.

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If you’d like to find out more about Julianna and her business, visit www.horizonaccounts.com.au or follow her on LinkedIn and Instagram @horizonaccounts or