Ep. 681. Saying No and Being Patient cover art

Ep. 681. Saying No and Being Patient

Ep. 681. Saying No and Being Patient

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In this episode, Caleb talks about having the bravery to stay disciplined — even in a slow economy with revenue pressure — and choosing the right clients.

He emphasizes focusing on your ideal ICP, working with people who understand and value your work, and only taking on projects that are truly worth doing — purposeful and intentional, rather than driven by short-term fear.

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