In this episode of Houston Hustle, we sit down with John Despeaux, President of Guardian Roofing Texas, to talk about what it really takes to build trust in one of the most misunderstood and competitive industries in Houston. John shares his journey from military service to entrepreneurship, and how the values he learned in the military—discipline, leadership, and brutal honesty—became the foundation of his business. We dive into why trust is the real product in construction, how Guardian Roofing sets itself apart in an industry plagued by scams and shortcuts, and why John refuses to take a dollar upfront until the job is 100% complete. We also talk about navigating COVID as a contractor, building a strong team through intentional hiring and training, and why branding and social proof matter more than ever in today’s market. From residential roofs to major commercial projects, John explains how doing the right thing—every time—has fueled 12 years of sustainable growth. If you’re a business owner, contractor, or anyone looking to build a reputation that actually lasts, this episode is packed with real-world lessons on leadership, integrity, and long-term success. Find Guardian Roofing at: https://www.guardianroofingtexas.com/ https://www.instagram.com/guardianroofingtexas/ Or Call 832-998-3458

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