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N°2 - The Relatability Lie

N°2 - The Relatability Lie

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Premium brands are not built on relatability. They are built on expansion. In this episode, I break down why the constant advice to “be more relatable” might be the very thing diluting your authority — and why the brands that command the highest respect are often the least relatable at first glance. If you want to stop shrinking to be liked — and start being respected to lead instead — this conversation will recalibrate how you show up.
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