The 2mm Shift: Stop Selling, Start a Revolution
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The 2mm Shift: Stop Selling, Start a Revolution
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About this listen
If you aren't standing against something, your audience doesn't know what it means to stand with you.
Defining the "Enemy" is the fastest way to turn a passive observer into a die-hard fan.
Look at how the giants do it:
Apple vs. Complexity.
Nike vs. Excuses.
Liquid Death vs. Boring.
Dove vs. Perfection.
Patagonia vs. Waste.
Tesla vs. Fossil.
When you name the enemy, you give your audience a reason to choose a side.
I'm going to show you how to identify your brand's "Villain" and use it to build a tribe that actually gives a damn about what you're selling.
It's time for a 2mm Shift.
Marketing isn't about massive overhauls; it's about the tiny, precise adjustments that change the entire trajectory of your business.
That is exactly what we master in our upcoming workshop.
Get on the waitlist for the 2mm Shift Workshop here:
👉 https://2mmshift.me/workshops
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