The Ford Edsel: A $2.5 Billion Failure
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The Ford Edsel: A $2.5 Billion Failure
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About this listen
In this episode, we explore the epic failure of the Ford Edsel, a car designed by committee and data that became an infamous flop. We discuss how overwhelming data, a lack of common sense, and market misjudgment led to one of history's most expensive product failures.
Chapters
00:00 The Birth of the E-Car
00:17 The Edsel Story Begins
03:14 The Whiz Kids and Poor Design
07:21 Assembly Line Chaos and Mechanical Failures
10:12 Market Misjudgment and Sales Failure
15:03 Lessons from the Edsel Debacle
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