Pankaj and Sahil dive into the viral internet subculture of "looksmaxxing" and its leading influencer, Clavicular. While the trend prioritizes extreme physical appearance over everything else, there's a massive, overlooked business angle: Intellectual Property. They investigate whether the term "looksmaxxing" is trademarked, uncover an abandoned filing, and explain why the next generation of creators and small businesses must "IP-maxx" to protect their brands and assets before they get "frame-mogged" by competitors.

Takeaways

• The Creator Economy is Serious Business: Viral internet figures are building massive personal brands that function like modern small businesses. Securing the intellectual property behind these brands is crucial.
• The Trademark Void: Despite the massive popularity of "looksmaxxing," the trademark remains largely unclaimed for key categories (like cosmetics or grooming), leaving a huge monetization opportunity on the table.
• Sword vs. Shield: Relying solely on common law trademark rights (using the name in commerce) is just a "shield." A federal trademark registration acts as a "sword," giving you nationwide protection and the power to enforce your rights in federal court.
• IP-Maxx Your Brand: If you're building a brand—even an unconventional internet persona—secure your intellectual property and corporate governance early. Don't wait until someone else capitalizes on your viral success.

Soundbites

• "These are the next generation of entrepreneurs, these creators who are building personal brands, and they're going to have assets... that can be licensed."
• "It is a sword and a shield because the trademark is both defensive and offensive. You have the right to file lawsuits... that you wouldn't have without a federal trademark."
• "Always better to have a trademark than not to have a trademark."
• "I think it's fair to say if you want to IP-maxx and you don't want to get frame-mogged by some other IP attorney, you need to call Carbon Law Group."

Keywords
Intellectual Property, Trademark Law, Looksmaxxing, Creator Economy, Personal Branding, Clavicular, Small Businesses, Brand Licensing, Carbon Law Group

🔗 Learn More

Website: carbonlg.com

Connect with Pankaj: https://www.linkedin.com/in/pankaj-raval/

Connect with Sahil: https://www.linkedin.com/in/sahil-chaudry-6047305/

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