198: The Truth About PR for Entrepreneurs | Mickie Kennedy
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198: The Truth About PR for Entrepreneurs | Mickie Kennedy
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About this listen
In Episode 198 of the Know Your Sh*t podcast, Josh Cadillac sits down with Mickie Kennedy, founder of eReleases, to break down how small businesses and entrepreneurs can leverage media and press coverage to build real credibility—without wasting money on hype.
Mickie shares how he built a company that helps startups and growing businesses access real journalists through strategic press release distribution. The conversation dives into what actually makes a story newsworthy, why most companies approach PR the wrong way, and how consistent visibility can compound into long-term brand authority.
They also explore the entrepreneurial realities behind running a lean team, managing yourself through setbacks, and staying in the fight when growth isn’t linear. Mickie opens up about leadership, self-assessment, and the importance of long-term thinking in building a sustainable business.
This episode is a practical guide to earned media, brand positioning, and understanding how credibility—not just marketing—creates lasting success.f2q