Full article and show notes available at: tashcorbin.com/509

This year, I’m diving deeper into all things messaging—helping you refine your message, making sure it hits home for the right people, and showing you practical ways to get more resonant and effective. This episode is all about understanding your client journey—not just their experience within your business, but their bigger journey in your area of expertise—and using that in your messaging.

In this episode, I’m going to walk you through how to make sure your messaging meets people exactly where they are, so your services feel like the logical next step for them.

Who Are You Talking To—And When?

We’ve all heard the classic advice: if you try to speak to everyone, you end up resonating with no one. It’s usually thrown around when talking about niching, and for good reason! To create a message that lands, you need to know exactly who it’s for.

But here’s something most business owners miss—the focus ends up almost entirely on demographics or goals. Yes, it’s great to know what your client wants to achieve or their age bracket, but let’s take it one level deeper.

Let’s think about their journey. Not just, “Who are you helping?” but, “Where are they in their journey when you help?”

...read the full article at: tashcorbin.com/509

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