Personal Branding isn't EGO, It's Risk Management (James Dooley Interviews Dennis Yu)
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Personal Branding isn't EGO, It's Risk Management (James Dooley Interviews Dennis Yu)
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About this listen
James Dooley interviews Dennis Yu about why personal branding is not ego but risk management. Dennis explains that reputation compounds because third party validation carries more weight than self promotion. They discuss serving clients first, collecting proof of results and amplifying positive sentiment because consistent deposits of trust protect against negative events. The episode connects personal branding with knowledge panels, entity authority and proactive online reputation management in an AI driven world.
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