In 1979, a 19-year-old Noel Massie was walking out the door of his first job at UPS. Frustrated, falling behind in college, ready to quit. Then a 22-year-old supervisor stopped him, bought him a Coke, and made one simple promise.
That moment changed everything.

Noel went on to spend 40 years at UPS, rising to Vice President of US Delivery Operations, overseeing 200,000 employees led by 12,000 supervisors. And when he retired in 2019, his exit alone triggered seven promotions.

Now he's written the book he wishes every new leader had on day one.
In this episode of Show Your Value, Noel breaks down the leadership fundamentals that most people are never taught:

- Why there are no casual moments in leadership, and why that's actually a good thing.
- The real definition of leadership and why the moment you raise your voice you've already lost.
- Why 21 million middle managers were promoted without the tools to succeed.
- How to create ownership in people without coercion, threats, or pressure.
- The power of role-playing real leadership scenarios before they happen to you.

If you just got promoted, manage a team, or lead people at any level, this episode will change how you show up tomorrow.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/