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Here’s the reality most business owners eventually face:

The system favors scale.

Large companies are not built on fairness. They’re built on optimization — for margin, protection, and legal defensibility. And when you enter into agreements with entities that have more capital, more legal infrastructure, and more time than you, you are not operating on equal ground.

In this episode, I break down:
•Why “legal ethics” is not the same as moral ethics
•How vendors lure you in with polish and lock you in with policy
•Why calculated losses are built into big-company models
•And why assuming fairness is one of the most expensive mistakes small businesses make

This is not bitterness.
It’s pattern recognition.

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This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

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