Episode #21: One of The Most Important Decisions for Your Machine Shop
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Episode #21: One of The Most Important Decisions for Your Machine Shop
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About this listen
You don’t need more leads.
You need the right customers.
In this episode, Mike Fritz breaks down one of the most important strategic decisions you’ll ever make for your machine shop: defining your Ideal Customer Profile (ICP).
Most shops call themselves “job shops” and try to serve everyone. The result?
Price pressure.
Clogged capacity.
Inconsistent margins.
Your ICP changes that.
We cover how to:
- Identify your most profitable work using your last 50–100 jobs
- Stop saying “we make stuff” and start positioning your shop strategically
- Use ICP to filter RFQs and protect your capacity
- Align your marketing, hiring, quoting, and equipment decisions around the right customers
And one of the biggest takeaways:
Your biggest customer is not always your ideal customer.
If you want clearer messaging, stronger margins, and a shop that grows intentionally instead of reactively — this episode is for you.
Subscribe to our weekly format:
Sales & Marketing (1st & 3rd Tuesdays)
Operations & Engineering (2nd & 4th Tuesdays)
Bonus joint episodes on 5th Tuesdays
If this episode helps, please leave a review — it helps more shop owners find the show.