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The Real Trust Recession

The Real Trust Recession

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About this listen

Business feels harder right now.

Sales are slower. Launches don’t land the same way they used to. And many people in the online space are blaming something called the “trust recession.”

But what if the real issue isn’t buyers losing trust in sellers?

In this episode, Alex Coward breaks down what has actually happened in the online business world over the last five years. From the “vibe and Stripe link” era of 2020–2022, to the scandals and exposure of dodgy practices in 2023, to the cautious buying behaviour we see today.

The conclusion might surprise you.


This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

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