If you’re thinking about starting a business—or struggling to grow one—this episode will challenge everything you think you know about getting started.

In this episode of Small Business Pivots, Michael D. Morrison sits down with Mary Scott, founder of Pitch STL and longtime startup advisor, to break down what actually works in the early stages of business.

From validating your idea before spending money… to building a clear pitch… to finding funding and customers… this conversation is packed with real-world advice most business owners never hear.

Mary shares why most startups fail before they even begin, how to avoid turning your business into a hobby, and the simple framework you can use to clearly explain what you do in seconds.

If you feel stuck, overwhelmed, or unsure where to start—this episode will help you reset and move forward with clarity.

🔑 What You’ll Learn:

• Why validating your idea is the FIRST step (before spending money)
• The biggest mistake new business owners make when starting
• How to find customers where they already are (not where you think they are)
• The truth about startup funding and where to actually get money
• A simple 30-second pitch formula anyone can use
• Why most entrepreneurs spend time on the wrong things
• How to use video effectively without overcomplicating it
• The role of AI in startups (and what to watch out for)
• Why asking for help is the most underrated growth strategy

💡 Key Takeaway:

💡 If you’re not generating income, you don’t have a business—you have a hobby.

🎯 Who This Episode Is For:

• New entrepreneurs
• Business owners under 5 years
• Anyone stuck and not growing
• Coaches, consultants, and service providers
• Anyone thinking about starting a business

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/

3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation


FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/

-WEBSITE: https://www.michaeldmorrison.com/

-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

-YOUTUBE: https://youtube.com/@businessownershipsimplified