In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Hank Cheatham to explore what it really takes to build and scale a supplement brand in one of the most competitive—and skeptical—categories on the market.

With a background rooted in a Japanese pharmaceutical company, Hank shares how Daiwa Health Development brought a unique brain health supplement to the U.S., powered by a specialized ingredient designed to support memory and cognitive function. But beyond the product itself, this conversation dives into the bigger picture: why scientific validation, quality standards, and strategic channel expansion are essential for long-term success.

You’ll learn how an aging global population is driving demand for cognitive health solutions, why most supplements lack meaningful testing, and how clinical studies can become a powerful differentiator in a crowded marketplace. Hank also breaks down the realities of launching a product in the U.S.—including the importance of direct-to-consumer channels, Amazon growth strategy, and the challenges of maintaining control over your brand.

From leveraging existing distribution relationships to navigating unauthorized sellers on Amazon, this episode is packed with practical insights for founders, marketers, and anyone looking to build a trusted product brand.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why scientific validation is critical in the supplement industry
• How clinical studies can dramatically increase credibility and trust
• The growing demand for brain health products driven by aging populations
• What most supplement brands get wrong about proof and differentiation
• How to successfully launch a product from overseas into the U.S. market
• The three core distribution channels: direct-to-consumer, retail, and professional
• Why Amazon is essential—but shouldn’t be your only strategy
• How to protect your brand from unauthorized sellers on Amazon
• The role of quality, testing, and cultural standards in product development
• Why products that truly work ultimately drive repeat customers and growth

EXCLUSIVE OFFER FOR LISTENERS

Hank and his team are offering Harvest Growth Podcast listeners an EXCLUSIVE DISCOUNT on their official website:

Visit https://www.dhdmed.com/

Use promo code DBH2026 at checkout to receive 20% off your order

This offer is available directly through their website, where you can explore their full product line and learn more about their science-backed approach to brain health.

If you’re building a supplement brand—or any product in a competitive category—this episode offers a clear roadmap for standing out through real results, strong positioning, and smart channel strategy.

To learn more about Daiwa Health Development and their products, visit their website or search for their offerings online.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue? Visit HarvestGrowth.com and set up a free consultation today!