The Secret to Building Products People Fall in Love With with Jon Howell of Ramp cover art

The Secret to Building Products People Fall in Love With with Jon Howell of Ramp

The Secret to Building Products People Fall in Love With with Jon Howell of Ramp

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 Most brand teams talk about blurring the line between brand and product. Jon Howell has spent a decade actually doing it — at Twitch, Lyft, Robinhood, Dropbox, and now Ramp. There's a reason that line keeps surviving: most companies aren't set up to erase it. In this episode, Josh and Ross sit down with Jon Howell, who leads brand experience design at Ramp — one of the fastest-moving fintechs building right now. Jon makes the case that brand and product design aren't two lanes on the same highway; they're an infinity loop that feeds itself. He breaks down what it takes to actually build the connective tissue between those two worlds — not as a philosophy, but as a daily practice of shipping fast, reading the room, and sweating the details before the PM moves on.

Also in this episode: • Why the "we'll polish it next cycle" myth is quietly degrading your product — and what to do before the engineer ships and moves on • How AI is making brand design more efficient and more generic at the same time, and the discipline required to use it without losing your point of view • The interpersonal moves that actually break down silos between brand and product teams — before you ever show up
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