Why 'Are you pre-approved' is a horrible question
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Why 'Are you pre-approved' is a horrible question
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About this listen
In this episode Zach explains why asking "Are you pre-approved?" on a first call often shuts down conversations and misses chances to create value. He recommends rephrasing to questions like "Have you talked with a lender about your options?" and focuses on listening, offering helpful resources, and building rapport.
Learn practical tactics: offer a trusted lender, show a low‑pressure first viewing, ask open questions, follow up patiently, and use education to turn unsure prospects into loyal clients and referrals.
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