Episode 63 : Sue Emery - Marketing, Motherhood and Momentum

Sue Emery brings honesty, energy and a deep understanding of rural life to this conversation, sharing a journey that spans equine therap,y business ownership and now supporting rural women through marketing and community.

Growing up on the Isle of Skye before the bridge, Sue reflects on a childhood shaped by freedom, family businesses and a strong connection to rural life. From an early love of horses to building a successful equine therapy business, her career has evolved through curiosity and a willingness to try new opportunities even when the path was not always clear.

Now based in the Cairngorms, Sue shares how becoming a mum became a turning point in her business, leading her to pivot Rural Business Matters into an online space that works around family life. Through her membership, The Marketing Larder, she has created a supportive community for rural women navigating business alongside the juggle of everyday life.

We explore the realities of rural isolation and the power of connection, from co-working calls to wider community networks and the role they play both personally and professionally. Sue also shares her involvement with the Country Food Trust and the importance of supporting rural communities through meaningful initiatives.

This episode is filled with honesty around confidence, grief and growth. Sue speaks openly about loss, learning to back herself and the impact of saying yes to opportunities even when they feel uncomfortable.

A thoughtful and uplifting conversation about building a business that fits your life, the importance of community and the power of taking action before you feel ready.

The Award Winning Women in Wellies Podcast is sponsored by Scottish Law firm, Gillespie Macandrew, advising on all areas of land & rural business, private client, energy and real estate.

Connect with Sue and find out more about Rural Business Matters on social media : Instagram - @rural_business_matters \\ LinkedIn - Sue Emery / Rural Business Matters

Find out more about the Country Food Trust here: https://www.thecountryfoodtrust.org/

Episode Recorded on 1st April 2026.

All views expressed are our own.

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