In this episode, Jackie goes solo to answer the questions every new business founder needs to ask.

If you've been sitting on a business idea for months (or years), turning it over in your mind but not taking action, this episode is for you. Because the reason most women never act on their idea isn't lack of passion or ambition, it's not knowing where to start. So on this special episode, Jackie gives you exactly that: a clear, practical framework built around five key questions that every successful founder – whether they knew it or not – has had to answer before their business existed.

Drawing on conversations with previous guests including Kim at Auris Tech, Gillian at Peachaus, Jane at Sona, Angela at Eve Biology and Lise at Walking This Way, Jackie identifies the patterns that connect them all and explains you how to apply those lessons to your own idea, right now.

Coming up in this episode:

• Why having an idea is not the same as having a business
• The one-sentence test that tells you if your idea is ready (and what to do if it isn't)
• Why nobody is going to steal your idea and why sharing it is your best next move
• The difference between a unique idea and a unique angle
• What a "moat" is and why your business needs one
• Why no competition in your market is a red flag, not a green one
• The honest truth about money, pricing and why passion without profit is just a hobby
• How to overcome imposter syndrome and back yourself when self-doubt creeps in
• A special offer: the first five listeners to get in touch get a free half-hour call with Jackie

The Five Questions:

1. What's your idea – and can you actually solve the problem?
2. Why hasn't this been done before – and who else is doing it?
3. What's the market you're walking into?
4. Why are you the right person to build this?
5. What's the commercial model – and how does the money actually work?

Free downloadble worksheet to help you work through the five questions

Download HERE (vist the episode website if link doesn't work: https://wildwiseandworking.transistor.fm/)

WIN A FREE 30-MINUTE IDEA PLANNING MEETING WITH JACKIE

The first five people to get in touch via the voice message link, or the show's 'get in touch' form - via the links below - will get the chance to brainstorm their business idea with Jackie.

Be a part of the show, and get in touch if you want to chat through your business idea:

• Don’t forget to subscribe on your favorite podcast platform.
• Connect with me on LinkedIn: https://www.linkedin.com/in/jackienaghten/
• Send me voice messages, questions, or story ideas for a future show: You'll find everything you need HERE - https://wildwiseandworking.transistor.fm/
• Quick voice message link: https://www.speakpipe.com/WildWiseAndWorking

Produced by The Good Studio - thegoodstudio.co.uk