Episode 23: What Are You Actually Worth? How Home Bakers Get Pricing Wrong From the Start.
Failed to add items
Add to cart failed.
Add to wishlist failed.
Remove from wishlist failed.
Follow podcast failed
Unfollow podcast failed
-
Narrated by:
-
Written by:
About this listen
Are you working hard, making beautiful products, and still not earning what you should be? In this episode, Annie gets honest about the very common — and very costly — ways home bakers get their pricing wrong. Not slightly off. Wrong in a way that keeps skilled, dedicated bakers stuck.
This isn't just a maths problem, and Annie doesn't treat it like one. Pricing is a mindset problem too, and until you address both, the numbers alone won't fix it.
In this episode:
- Why pricing from ingredients alone is always going to leave you short — and what you're missing when you do
- The problem with setting your prices by looking at what other bakers charge
- What "pricing from anxiety" actually looks like, and why it's an emotional decision dressed up as a business one
- How to work out the full cost of an order — including all the time you're not counting
- The hourly rate exercise that changes how bakers see their own value
- Why undercharging isn't generosity — and what it's actually costing you
- A simple three-question framework for approaching your pricing with clarity
If you've been avoiding the calculation because the answer feels uncomfortable — this episode is for you.
For structured support, training and accountability:
Join The Home Baking Business Academy Membership
https://anniebennett.co.uk/the-home-baking-business-academy/
For regular delves into baking business matters, including taking part in podcast episodes:
https://anniebennett.co.uk/#subscribe
For free tips, insight and real-world business talk:
Follow me on social media
https://www.instagram.com/thehomebakingbusinessacademy/
https://www.facebook.com/thehomebakingbusinessacademy
https://www.tiktok.com/@hbbacademy
https://www.linkedin.com/in/annie-bennett-hbba/
For her website with all this and more:
anniebennett.co.uk