In this episode, Jeremy Rivera sits down with Juliana Weiss-Roessler, co-founder of WR Digital Marketing, to talk about the marketing habits that separate thriving small businesses from those stuck in a perpetual feast-and-famine cycle. With 15 years of experience working directly with business owners — plus deep experience in nonprofit marketing dating back to her work with TV's Dog Whisperer — Juliana brings a refreshingly grounded perspective to email marketing, local SEO, client relationships, and why marketing as a to-do list almost never works.

• Why nonprofits need to operate like businesses — and what for-profit companies can learn from serving two audiences at once
• Email marketing as the highest-ownership, most overlooked channel for small businesses
• How social platforms have reduced organic reach to 1–2% and why building your email list is the antidote
• The retargeting bridge: using your email list as a custom audience for paid campaigns
• Local vs. national SEO — and why owning a regional pond beats chasing a national ocean
• Stop treating marketing as a to-do list — and start treating it as a business process with measurement and iteration
• The real low-hanging fruit for every new client: their existing customer base
• Imposter syndrome, client honesty, and what happens when egos override expert advice

Juliana Weiss-Roessler is co-founder of WR Digital Marketing, a full-service digital marketing agency based in Austin, TX. WR Digital works with small businesses and nonprofits across industries including legal, health, pet care, and nonprofit sectors. Juliana's experience spans 15+ years and includes content strategy for over 75 small businesses and the Emmy-nominated Dog Whisperer series.

• WR Digital Marketing
• Free SMB Marketing Strategy Toolkit
• Email Marketing Services
• LinkedIn: Juliana Weiss-Roessler
• Instagram: @weissroessler

• Jeremy Rivera — About
• Unscripted SEO Podcast

• Keep America Beautiful — community event partnership programs
• Digital Goliath Blog — Marketing Insights — performance marketing perspective

• 00:00 — Introduction & Juliana's background
• 01:36 — Navigating nonprofit marketing
• 03:54 — Community partnerships and nonprofit SEO
• 06:17 — Email marketing vs. social media
• 08:13 — The Helpful Content Update and platform dependence
• 11:31 — Local vs. national SEO strategy