I Said No for 90 Days. Here's What Happened.
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I Said No for 90 Days. Here's What Happened.
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About this listen
Most marketers will tell you to define your ideal client. In this episode, Lacy is telling you to do the opposite — and explaining why exclusion is one of the most powerful brand strategy moves you can make.
She walks through the last 90 days of saying no inside her own business — to retail accounts, to paid ad management, to clients who looked great on paper but weren't the right fit — and what those nos have made room for. You'll hear why every yes to the wrong client is a no to the right one, how to name who you're not for without trashing your competitors, and the exact line Endeavor uses to draw that edge.
If you have been feeling like your messaging is doing too much explaining and not enough attracting, this is the episode that will tell you why — and what to do about it.