Throw Out the Word "Help": Writing a Solution Statement That Actually Works
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Throw Out the Word "Help": Writing a Solution Statement That Actually Works
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About this listen
Most founders have a website full of words that aren't doing any work. The fix is one sentence — your solution statement — and most of you are getting it wrong because of one specific word: help. In this episode, brand strategist Lacy Arant walks through Endeavor's proprietary solution statement formula, breaks down two real client examples (including her own), and gives you four questions to draft your own before the next episode drops. If your messaging feels like it's working too hard, this is the brand strategy episode that fixes it.
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