When AI Lies About You: The New Reputation Crisis with Ian Aizikovich, Flarepoint
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When AI Lies About You: The New Reputation Crisis with Ian Aizikovich, Flarepoint
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About this listen
AI hallucinations are no longer just technical glitches. They are becoming reputational, legal and financial risks for companies, public bodies and individuals. As LLMs become a primary source of knowledge, what AI says about a brand, leader, government or institution can shape public perception even when it is wrong, biased or based on partisan data.
Ian, founder of FlarePoint, argues that businesses need to monitor AI-generated narratives with the same seriousness they apply to cyber, legal and brand risk. The challenge is both external and internal: hallucinations can damage public trust, while model bias can influence decisions inside banks, investors and public institutions. The UK has a clear opportunity: flexible regulation, stronger accountability and new tools for narrative integrity could turn responsible AI governance into a competitive advantage.
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