Bonus episode. Friday drop. No apologies.

Chris Grimes and I sat down to pull back the curtain on exactly what we have built for Social Commerce Live in Manchester on the 5th of June, and honestly, the more we talked the more I realised this thing has taken on a life of its own.

We have got Spectrum bringing Russell Hobbs, George Foreman and Remington, all three brands in the room with samples. We have got Wilko, who launched on TikTok Shop and are doing numbers that would make your eyes water. We have got a live studio next door where you can watch a professional brand live in action, the kind of setup that rivals what Outlandish put on in California. We have got a creator panel with Matt, Gus, Joe, Kelly Jones who took Whatnot from zero to 400,000 pounds since November, and Leighton, an actual OG QVC presenter who has more tricks up his sleeve than most people on TikTok will ever know.

But this episode is about more than the agenda. Chris and I get into why the creator and brand relationship has become so toxic, why that narrative is mostly coming from one side, and what actually happens when you get the right creator, the right brand and the right agency in the same room together.

We also talk cross platform, what it really means, why TikTok is still the engine but should not be the whole car, and why every affiliate sitting in the TikTok bubble right now is leaving serious money on the table.

Tickets are still available but not for long. Link below.

Social Commerce LIVE in Manchester: https://des-hamilton.co.uk/social-commerce-live-manchester/

Sponsored by SellerAMP SAS Seller Amp: http://selleramp.com/hellorich Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1

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