How Shimano and SRAM Killed Campagnolo cover art

How Shimano and SRAM Killed Campagnolo

How Shimano and SRAM Killed Campagnolo

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In November 1927, a young Italian racer named Tullio Campagnolo stood freezing on a mountain pass in the Dolomites, unable to change gear because his hands were too cold to loosen his wheel nuts. That moment changed cycling forever. Campagnolo would go on to invent the quick-release skewer, pioneer the modern derailleur, and build the components that carried legends like Coppi, Merckx, Hinault, Pantani, and Pogačar to victory. For decades, Campagnolo was cycling. So how did the company that defined the sport end up with zero teams in the 2026 WorldTour? This is the story of Campagnolo — and how greatness slowly lost the race.


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