In 1950, an 18-year-old joined his father’s sleepy Chelsea estate agency and decided to break every rule of the trade. Instead of dressing up damp basements as “characterful,” he called them revolting. Instead of polishing the truth, he weaponised it, and ended up gentrifying half of West London. This week, the story of Roy Brooks, the rudest estate agent in London, and why telling the unvarnished truth might just be the most powerful marketing strategy you’re not using.

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