When did healthy become synonymous with sacrifice? And is that finally starting to change?

Consumer expectations have shifted dramatically. Protein-enriched yoghurts, fibre-packed snacks and gut health dairy products are no longer niche, they're mainstream.

But the challenge of giving consumers what they want is no small one.

In this episode of the Food Matters Live podcast, made in partnership with AGRANA Fruit, we unpack both the trends and the technical realities behind functional nutrition in dairy, ice cream and beverages.

We explore the concept of permissible indulgence, the technical challenge of creating fruit concentrates that maintain their flavour in the final product, and why clean label isn't just about removing E-numbers.

AGRANA Fruit will be at Food Matters Live in London on 3rd and 4th June. Visit foodmatterslive.com to register.

AGRANA Fruit

AGRANA Fruit offers a wide range of creative and innovative solutions for the food and beverage industry. The fruit solutions deliver high quality fruit, which is expertly prepared to be used in the dairy, ice cream, bakery, food service and beverage industries. Our product range includes fruit preparations, brown flavor preparations, preparations with inclusions, cereals, grains & seeds, savory preparations, sauces & toppings, syrups & smoothie bases, and frozen fruits. We have a truly global presence with 26 production sites on all continents. AGRANA Fruit’s product development work incorporates the latest global nutritional and health trends. AGRANA Fruit is part of the AGRANA Group - an internationally oriented Austrian company which converts agricultural raw materials into high-quality foods and numerous industrial intermediate products.