Growth looks exciting from the outside. Inside, it is usually chaotic, opinion-led and full of avoidable mistakes.

In this episode, we sit down with Lucy Woolfenden, a former Skype marketer turned fractional CMO who now helps B2B and fintech scale-ups turn messy growth into focused, repeatable momentum.

Lucy Woolfenden is a growth-focused fractional CMO and founder of The Scale-Up Collective, with senior marketing experience at Skype, Starling Bank and high-growth fintech scale-ups.

She shares what really happens between product-market fit and the next funding round. From billboard typos that made it to print, to emails accidentally forwarded to clients, she explains why growth only works when teams prioritise properly, base decisions on real customer insight and stop trying to do everything at once.

We also dig into why most B2B brands struggle to stand out, how marketers earn credibility with the rest of the business, and why focus beats hustle at every stage of scale.

This is an honest conversation about growth, mistakes and the systems that stop chaos killing momentum.

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