In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world.

This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility.

• (00:00:00) - Jeff Brandeis
• (00:02:00) - In the Elevator: How You Built Authority
• (00:05:16) - Don't Put Your Phone Number on Your Business Card
• (00:08:06) - What Did You Do To Get Your Book Published?
• (00:12:21) - Personal Brand Is Driving Sales in 2026
• (00:14:35) - The Authority Playbook
• (00:15:03) - 3 Sales Principles for Success
• (00:19:25) - Value in Relationship, Not the Price
• (00:21:24) - Risk Reduction in the Sales Process
• (00:25:45) - The Essential Practices of Top Producers
• (00:29:58) - How To Keep Your Content System Clear
• (00:30:52) - Jeffrey Fey: Attitude drives actions
• (00:34:12) - How to Use AI in Your Business
• (00:38:18) - Jeff Brandeis: How to Enhance Your Brand
• (00:41:27) - The Authority playbook on NOW Media Television
• (00:41:52) - What Leaders Should Prepare for the AI Revolution
• (00:48:00) - What Do You Need to Know About Authority on Stage and
• (00:51:12) - Jeffrey Brandein
• (00:52:31) - Jeff Brandeis: How to Close With Integrity