Tired of making expensive hiring mistakes?

Well, Nik can help with that!

Today's episode covers how to build a hiring process that finds the right people, not just the best CV.

Nik Plevan from eTalent is an expert in behavioural recruitment and he covers four practical steps to hire with confidence.

➡️ Capture - Nik shares how to write job adverts that attract the right candidates, including why being transparent about salary makes a bigger difference than you might think.

➡️ Assess - find out why CVs are not a reliable screening tool, and what to look at instead to identify candidates with the right soft skills for your role.

➡️ Learn - how to use behavioural profiling to understand what motivates a candidate and whether they will thrive in your team and your environment.

➡️ Match - how to structure your final selection process, from group interviews through to background checks, so you make the right offer to the right person.

You can watch the episode on our website, link below, and then take our quiz where you'll get bespoke advice from Nik with implementable advice for you in your business.

We're using our C-A-L-M acronym as the podcast is going to cover everything from sales and marketing, IT, professional services, property and FM, net zero, utilities, business support and HR so we'll have a wide variety of guests and topics to come.

Are your sales and marketing teams both focused on the same objectives?

If not, today's episode of our podcast can help with that!

Today's guest, Gordon Ross from GR23 Marketing covers how to align your sales and marketing teams so they are pulling in the same direction.

Gordon is an expert in sales and marketing alignment and he covers four practical steps to get both teams working towards the same goals.

➡️ Collaborate - build a simple, consistent rhythm between sales and marketing for shared insights

➡️ Align - find out how to agree on what a good lead looks like, so both teams are measuring success in the same way.

➡️ Link - how to connect your systems and processes so that collaboration happens day to day

➡️ Measure - how to move beyond individual team metrics and track the numbers that show whether the business is actually growing.

Watch this episode and then take our quiz where you'll get bespoke advice from Gordon with implementable advice for you in your business.

We're using our C-A-L-M acronym as the podcast is going to cover everything from sales and marketing, IT, professional services, property and FM, net zero, utilities, business support and HR so we'll have a wide variety of guests and topics to come.

Struggling to reach your ideal customers? Well, Kirsty can help you!

Todays episode covers how to develop your go-to-market strategy for business owners.

Kirsty Jagielko is an expert in marketing strategy and she covers four practical steps to identify your customer and improve your marketing activity.

➡️Customer clarity - Kirsty shares how to define exactly who your ideal customer is, so your whole team is working towards the same target.

➡️Address pain points - find out how to identify what your customers actually need to solve, and make sure your messaging speaks to that.

➡️Locate your audience - how to find where your customers are and focus on the right one or two channels, rather than spreading yourself too thin.

➡️Motivate to act - how to create urgency and build enough trust that your ideal customer chooses you over everyone else.

You can watch the episode on our website, link below, and then take our quiz where you'll get bespoke advice from Kirsty with implementable advice for you in your business.

We're using our C-A-L-M acronym as the podcast is going to cover everything from sales & marketing, IT, professional services, property & FM, net zero, utilities, business support and HR so we'll have a wide variety of guests and topics to come.