The Green Premium on Your Grocery Bill

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The Green Premium on Your Grocery Bill

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In this episode of Climate Economics, Lucas and Luna dig into a number that catches most people off guard: the green premium on food. A 2025 study from Wageningen University found that regeneratively farmed wheat costs 18 to 22 percent more at wholesale than conventional wheat. But the real shocker is in the supply chain — the premium compounds at every step from farm to shelf. Lucas traces how a loaf of bread made with regeneratively grown wheat can cost 40 percent more in the supermarket, and why that gap isn't going away anytime soon. He breaks down the three main cost drivers: lower yields during soil transition, fragmented supply chains, and the lack of a carbon price on conventional agriculture. Luna pushes back on whether labeling and certification are solving the problem or just creating confusion. Together they ask: can the green premium ever shrink to a point where it stops being a luxury good? The episode lands on a specific policy lever — a carbon border adjustment for food imports — that could shift the math entirely. A concrete look at one of the most stubborn numbers in climate economics. #GreenPremium #RegenerativeAgriculture #CarbonPricing #FoodEconomics #SustainabilityCosts #WageningenUniversity #SupplyChain #CarbonBorderAdjustment #ClimatePolicy #SoilTransition #Labeling #Wheat #FoodPrices #Economics #ClimateEconomics #FexingoBusiness #BusinessPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo

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