Why Brands Are Ditching the Hashtag Feed Strategy

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Why Brands Are Ditching the Hashtag Feed Strategy

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In this episode, Lucas and Luna explore why major brands are abandoning the traditional hashtag-based content strategy on Instagram and TikTok. With organic reach for hashtag-driven posts falling below 5 percent for most accounts, companies like Glossier and Gymshark have pivoted to search-optimized captions and SEO-friendly video descriptions. New data from Meta shows 43 percent of Instagram reels now surface through keyword searches rather than hashtag feeds. The hosts break down how the algorithm has changed, what 'search engine optimization for social' actually means, and why the businesses winning right now are the ones treating their social content the way they'd treat a blog post or a product page. They also touch on the surprising rise of Pinterest as an unlikely SEO competitor to TikTok. Specific examples include a $2 million revenue month driven entirely by search traffic for a DTC wellness brand and the five-second hook formula that outperforms hashtag-heavy posts by 300 percent. #SocialMediaMarketing #InstagramStrategy #TikTokSEO #HashtagStrategy #OrganicReach #ContentMarketing #Glossier #Gymshark #Pinterest #AlgorithmUpdate #SearchEngineOptimization #SocialSEO #DTCBrands #MarketingTrends #BusinessStrategy #FexingoBusiness #BusinessPodcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo

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