In this week's recap, Hector is joined by William Edmondson from iPostal1 Workspace to break down the biggest stories in coworking, flex work, and the broader workspace industry.

From the rise of the personality economy to major market moves reshaping the global coworking landscape — there's a lot to unpack.

Plus, we have a brand-new global survey on coworking tenure that we need YOUR input on.

📌 Topics Covered:

0:36 — The Personality Economy: Are we finally seeing the shift from brand-first to people-first business?

• Why personal brands are becoming foundational infrastructure
• How AI is amplifying the shift — and what that means for coworking operators
• The dead internet theory and why human beats automated in a world of AI slop

12:20 — iPostal1 Expands into Canada

• 800+ Canadian workspaces, and most aren't yet capturing virtual mail revenue
• How iPostal1 is investing in Canadian market awareness, Canadian dollar billing, and partnerships with Canada Post & Purolator
• Why indie operators can't afford to leave this revenue on the table

16:50 — Indie Coworking by the Numbers (via Coworking Café)

• 73 US cities analysed — St. Paul leads with 80% indie market share
• The Midwest dominates indie coworking density
• Debating what "indie" really means when self-funded operators like Perfect Office Solutions hit 30+ locations

20:58 — Market Moves: A Big Week in Coworking M&A & Expansion

• JustCo lists on the Singapore Stock Exchange, raising $100M SGD
• The Malin expands to Brooklyn | Saltbox raises capital | ROAM launches workspace services
• Attico raises €180M across Iberia | Monday expands into Spain
• What this consolidation wave means for indie operators thinking about exit strategy

30:10 — Gigs or Careers? Coworking Tenure & the People Problem

• Why coworking struggles to retain its best community managers
• Real examples of community managers who became CEOs and owners
• Introducing the Coworking Tenure Survey — take it at twic.co/tenure
• The rise of fractional leadership as a retention alternative

33:43 — Jobs Board & Upcoming Events

• iPostal1 is hiring a Director of Business Development → twic.co/jobs
• GWA Immersive in Toronto | GCUC Manchester | Global Coworking Alliance Summit

🔗 Links & Resources:

• Follow along with the newsletter: https://ThisWeekInCoworking.com/week-22-2026/
• Take the Coworking Tenure Survey: TWIC.co/tenure
• Jobs Board: https://TWIC.co/jobs
• iPostal1 for workspace operators: https://iPostal1Workspace.com
• CoMRAA (virtual address advocacy): https://CoMRAA.org
• Events calendar: https://TWIC.co/events

This Week In Coworking is a weekly newsletter and podcast covering the global coworking industry. New episodes every week.