THE LARGEST Grocery Store CONFIRMED The CONSUMER CRASH... cover art

THE LARGEST Grocery Store CONFIRMED The CONSUMER CRASH...

THE LARGEST Grocery Store CONFIRMED The CONSUMER CRASH...

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Kroger’s new price cuts are being sold as a competitive fight with Walmart and Costco. But beneath the headline, there may be a much bigger warning: the American consumer is under serious pressure.

Mark breaks down why shrinking grocery baskets, falling unit volumes, negative real wage pressure, and weak consumer sentiment may be signaling demand destruction at the most basic level of the economy. This isn’t just about Kroger. It’s about what grocery spending is telling us before Wall Street fully prices it in.

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